Raymond Frost , Alexa K. Fox , Judy Strauss
by Admin
Posted on 09-12-2022 01:50 上午
Awad, elias m. (2004). Electronic commerce: from vision to fulfillment (2nd ed. ). Boston: pearson/prentice hall. Strauss, judy, el-ansary, adel, and frost, raymond (2005). E-
marketing
.
Upper saddle river, nj: pearson/prentice hall. Zhao, jensen j. (2003). Web design and development for e-business. Upper saddle river, nj: prentice hall. Zhao, jensen j. , whitesel, joel a. , alexander, melody w. , et al. (2004). The quality of fortune 500 b2c e-commerce web sites: an experiential assessment by online shoppers. Issues in information systems, 5 (1), 359–365. Jensen j. Zhao.
What are the Types of E-Marketing?
And last but not least, we’ve got
digital marketing
. Digital marketing is perhaps the most all-encompassing term of the three. It includes both internet marketing and emarketing.
It’s also going to include almost any type of marketing that has anything to do with a digital interface—everything is lumped together under this one umbrella. Examples of tactics and focal points exclusive to digital marketing include:
databases that contain market research or audience information
tv commercials
some aspects of digital marketing are extremely modern and forward-thinking, like push notifications. Others, like electronic billboards or even tv commercials, may be becoming outdated, with high costs and lower payoff than other types of internet marketing.
2. Social Media Marketing
E-marketing means electronic marketing. Online marketing, internet marketing, and web marketing are other words for e-marketing. E-marketing involves using the internet to promote products and services. Some e-marketing types include email marketing, social media marketing , video marketing, among others. Email remains one of the most worthwhile online marketing strategies today influencer marketing is a form of social media marketing. The purpose of video marketing is to increase engagement using social activity around a specific video. Sem provides a quick way to reach customers that are searching for specific products. E-marketing aligns with the way consumers make purchasing decisions. The word e-marketing is more known as online marketing, internet marketing, or web marketing.
E-marketing (electronic marketing), also known as internet marketing , web marketing, digital marketing, or online marketing, is marketing done through the internet on online channels. E-marketing is the process of marketing a product or service offering using the internet to reach the target audience on smartphones, devices, social media etc. E-marketing not only includes marketing on the internet, but also includes marketing done via e-mail and wireless media. It uses a range of technologies to help connect businesses to their customers. Like many other media channels, e-marketing is also a part of integrated marketing communications (imc), which helps a brand grow across different channels.
Social media marketing includes everything a business does through its social media channels to promote its products or services. A successful social media marketing strategy requires engaging posts, interaction with the audience, and consistency. Ensure that every piece of content you publish serves a distinct purpose or solves a specific problem for your social media marketing efforts to be effective. Examples of social media marketing include posting on facebook, instagram, linkedin, twitter, reddit, etc. You can use our social media toolkit to help you accomplish the following: research your competition to inform your strategy distribute your content across social media platforms monitor messages and engage with your audience.
If the idea of using email marketing to help sell products and attract customers sounds enticing to you, getting a marketing degree could be the perfect educational path for you. An online marketing degree from wgu will help you understand how all the various marketing avenues—such as email, website, social media, direct mail, etc. —work together as part of a larger strategy to generate customers. Learn more about our marketing degree program and get started today.
4. Search Engine Marketing
Digital marketing is the component of marketing that uses the internet and online based digital technologies such as desktop computers , mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (seo), search engine marketing (sem), content marketing , influencer marketing , content automation, campaign marketing, data -driven marketing, e-commerce marketing, social media marketing , social media optimization , e-mail direct marketing , display advertising , e–books , and optical disks and games have become commonplace.
Websites offer a flexible option to meet any marketing need. However, with so many other websites, you need a strategy for getting yours noticed and used. For more information, see our guide on search engine optimisation.